Free money on the table
How to Get Color Run Sponsors
Local businesses want visibility in front of your families. Here's how to turn that into sponsorship dollars for your Color Run.
Business sponsorships are the most overlooked source of Color Run revenue. Across the Get Movin' community, schools added $1,557,521 in annual business sponsor donations — money that arrives before a single student shares a page.
Build simple sponsorship tiers
Make it easy to say yes by offering a few clear levels, each tied to visible recognition:
- Color Station Sponsor — name and logo on a station banner
- T-Shirt Sponsor — logo on every student's event shirt
- Finish-Line Sponsor — premier placement at the celebration
- Goal-Match Sponsor — a business matches gifts during a power hour
Who to ask
Start with businesses that already serve your families: pediatric dentists, pizza shops, real estate agents, banks, and family-owned services. Parents who own businesses are your warmest leads.
How to make the ask
- Lead with the audience: “Your logo in front of every family at our school.”
- Show the tiers and a clear price for each.
- Tie it to community goodwill — supporting local kids is great marketing.
- Make payment effortless and provide a receipt.
Stack sponsorships on top of strong event promotion and student fundraising ideas to push your total well past the online average.
Maximize your sponsor revenue
Your coach shares sponsorship templates and tiers proven across thousands of school events.
Or talk to an expert now: 248-895-0206
Questions, answered
Color Run Fundraiser FAQs
How do you get sponsors for a school Color Run?
Offer simple sponsorship tiers tied to visible recognition — color stations, event t-shirts, and the finish line — then ask local businesses that already serve your families, starting with parent-owned businesses.
How much can sponsorships add to a Color Run?
Sponsorships can add significant revenue on top of student fundraising. Across the Get Movin' community, schools added $1,557,521 in annual business sponsor donations.
What do sponsors get in return?
Sponsors get visibility in front of every family at your school — logos on banners, t-shirts, or the finish line — plus the community goodwill of supporting local students.
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