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Aim, then crush it

Fun Run Fundraising Goals

A clear, well-set goal is the difference between a good Fun Run and a great one. Here's how to set yours — and the benchmarks to compare against.

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$200M+Raised for schools since 2007
10,000+Events powered nationwide
95–97%Of funds kept by your school
Fun Run Fundraising Goals $
Home › Fun Run Fundraising › Fun Run Fundraising Goals

Set a Fun Run goal by working backward: decide what you're funding, divide by enrollment for a per-student target, then sanity-check against benchmarks. Get Movin' schools average $23,765 online and $140 per student page. Use goal "unlocks" to keep momentum all the way to the finish.

The mathSet a per-student target

  1. Name the project. New playground, technology, field trips — make it tangible.
  2. Set the total. What does that project cost?
  3. Divide by enrollment. Total ÷ students = per-student target.
  4. Sanity-check. Compare to the $140 average student page and adjust.

Keep momentumGoal unlocks

Break the big number into milestones with whole-school unlocks (e.g., "$10,000 = color blast"). Display a progress meter so students watch it climb.

$23,765Avg. raised online per school
1,300+5-Star Google Reviews
$140Avg. raised per student page
5 minTo set up a parent on a phone

Then plan the budget and the promotion to hit it. Back to the Fun Run fundraising hub.

Set a goal you'll beat

A coach benchmarks your school and builds a goal ladder with unlocks. Free.

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Got questions?Fun Run FAQs

How much should a Fun Run aim to raise?
Work backward from what you're funding, then check against benchmarks: Get Movin' schools average $23,765 online and about $140 per student page. Set a per-student target and adjust to your enrollment.
Should I make the goal public?
Yes. A visible goal with a progress meter and milestone unlocks motivates students and donors and keeps momentum building to event day.
What if we don't hit the goal?
Most schools that promote well and use online pages exceed their goal. Even short of target, a Fun Run typically out-earns product sales because margins are so high.

Keep exploringRelated Fun Run resources