A winning Fun Run marketing plan combines a high-energy kickoff assembly, repeated parent communication (texts and emails), social media, a countdown, and prize/goal reveals. The more channels and reminders, the higher the participation and donations.
The planChannels that work
| Channel | Use it for |
|---|---|
| Kickoff assembly | Reveal theme, goal and the big unlock dare. |
| Parent texts/emails | Page links, deadlines and reminders — the biggest driver. |
| Social media | Countdowns, leaderboards, photos, sponsor shout-outs. |
| Take-home flyers | Reach families who miss digital messages. |
CadenceWhen to push
- Kickoff at launch; pages go live the same day.
- Mid-window reminder with progress and leaderboard.
- Final 48-hour push tied to a milestone.
Pair this with the timeline and checklist, or see the Fun Run fundraising hub.